Phiness PR delivers a winning combination that delivers measurable return on your PR investment.
Founded by freelance PR and former technology teacher, Josie Herbert, Phiness PR blends technical copywriting and media relations expertise to convey complex messages in the clearest way, at the right time, to the right people.
With twenty seven years' experience in building relationships between technology companies and their target audiences, I'm adept at finding the topical stories within your organisation that grab the attention of journalists and their readers. That's why they come back for more.
Effective B2B PR involves listening to what people are saying in your target market and responding appropriately, so that your message is communicated in a way that adds maximum value to journalists, analysts and business decision-makers. I get to the heart of your best business stories and tailor your information so that it is interesting and useful to your target audience.
I work most effectively when I'm viewed as part of your team, regularly briefed by your subject matter experts and connected to your partners and customers, so that I'm armed with the right information to deliver on your communications strategy.