Industry analysts are influential, impartial sources of product and market information for B2B technology decision-makers. Companies that are planning to invest in software and hardware often consult analyst reports at the start of their research and just prior to making their selection, so it's important to keep them updated on what you are offering to the market. Analysts covering your industry should be regularly briefed by your senior executives to keep them informed of your company strategy, key customers, partnerships, and product roadmap. It is advisable to brief the analyst community every six months, and more frequently if your company has an important change to announce to the market, such as an acquisition or merger.
We've been managing analyst relations programmes for B2B technology clients for more than two decades and can help your company to quickly identify the senior analysts covering your sector, so that you can brief them on your company's products and differentiators. Here's what analysts have said about working with Phiness PR:
“Josie provides the perfect level of relationship between her clients and analysts – not too much as to overload, but sufficient to keep the flow of information fresh and intelligently directed. A smart and professionally delivered service that benefits all parties.”
Rob Bamforth, Principal Analyst, Communication, Collaboration and Convergence, Quocirca
“I have known Josie for a number of years as a result of interviewing several of her clients during my time as a journalist. I have always found her to be a responsive PR with an understanding of how we work and what we need.”
Rik Turner, Senior Analyst, IT Infrastructure Solutions, Ovum
“I first worked with Josie when I was at IDC and she was running the analyst relations programme for RightNow Technologies and other high tech B2B clients. I have found her to be intelligent, honest and full of common sense, developing positive relationships with industry analysts. I have already recommended her services to a number of organisations and will continue to do so.”
Kim Crosby, Analyst Relations Consultant, founder of Analysts Matter and CustomerClix